[Yap State News Brief] Tourism SME e-Marketing Support For Hotel Operators In Yap

Resource: Yap State News Brief, 10/24/2013

In a letter dated October 18, 2013, the Yap Visitors Bureau (YVB) notified hotel operators in Yap of a workshop to be held on from October 28 to November 1, 2013. The Implementation Workshop concerns a recent opportunity granted by the South Pacific Tourism Organisation (SPTO) and the Pacific Islands Trade and Invest (PT&I).


SPTO recently conducted successful pilot projects in Tonga, Fiji, Kiribati and the Cook Islands. The pilots include building stronger online presence for SME (small and medium-sized enterprise) accommodations. SPTO and PT&I were reported to be extending the project to the FSM, with funding provided by the European Union (EU).


According to the YVB letter, the project in the FSM aims to get as many accommodation providers as possible in the FSM to setup with professional e-commerce-enabled websites able to process bookings instantly, combined with channel management tools to enable third-party distribution when needed via sites such as Wotif, Booking.com, Expedia and others. In a later phase it is planned to supply all participating accommodations with interconnected Facebook sites with a booking widget embedded, plus providing help to build the hotel operator’s TripAdvisor presence. The costs for the photo shoot, setup for the new websites with the booking engine, the channel management and the social media is all covered by the EU funding.


To commence the project in the FSM, workshops will be held in each State first; the Yap State workshop will be held at the Yap Small Business Development Center (YSBDC) from 9:00AM-11:00AM on October 28 – November 1, 2013. Hotel operators are requested to confirm their attendance no later than October 24, 2013.


Following the workshop at YSBDC, appointments will be made with hotel operators interested in participating to visit their properties to assess the market readiness of their property, conduct a photo shoot and collect digital content for the creation of either a new website or booking widget that can be inserted into the existing websites. All participants of the workshop will receive a DVD with the photos collected.


A similar workshop was held in Pohnpei State on May 30, 2013, after which, the FSM Department of Resources & Development expressed their wish to see the Pohnpei project replicated for Chuuk, Kosrae, and Yap.


For more information, contact the Yap Visitors Bureau at Tel: +(691)350-2298, or visit their website atwww.visityap.com. More information on PT&I and SPTO can be found on their websites atwww.pacifictradeinvest.com and spto.org, respectively.



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